The Highline St. George is a groundbreaking 33-acre mixed-use development at Highland Road and Airline Highway, poised to become a premier destination for shopping, dining, and community events in St. George, Louisiana. Featuring a massive Louisiana Firearms flagship, a vibrant town square, and a privately funded road extension, it promises to redefine convenience and lifestyle for residents while boosting the local economy.

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After helping numerous families relocate to the greater Baton Rouge area over my years as a realtor, I've seen many exciting developments, but The Highline St. George stands out as a true game-changer. This isn't just another shopping center; it's a massive, privately funded undertaking that promises to reshape the landscape of St. George and significantly impact the lifestyle and home values for those living in and around the area.

My experience working with both locals and those new to Louisiana gives me a unique perspective on what projects like this mean for daily life. The Highline is generating considerable buzz, often being compared to Perkins Rowe, but with its unique blend of retail, dining, entertainment, and even government services, I believe it's poised to surpass expectations and become an unrivaled regional draw.

In this comprehensive guide, I'll walk you through everything you need to know about The Highline: what’s being built, the ambitious timeline, its potential impact on traffic, and what it means for you if you're considering moving to or living in St. George, southeast Baton Rouge, or Prairieville. Let's dive into the specifics of this exciting new development.

What is The Highline Development in St. George, Louisiana?

The Highline St. George is a sprawling, 33-acre mixed-use development situated at the prominent intersection of Airline Highway and Highland Road in St. George, Louisiana. This ambitious project aims to create a vibrant community hub, offering over 500,000 square feet of diverse spaces including restaurants, boutique retail, professional offices, and extensive green areas. It's designed to be a comprehensive destination, providing everything from daily conveniences to unique entertainment options right within the new City of St. George.

From my perspective, this development is set to become the go-to spot for dinner and shopping for residents in St. George, southwest Baton Rouge, and even Prairieville, eliminating the need for longer drives into central Baton Rouge. It’s not just a commercial center; it’s being built as a community focal point, complete with a town square and event center, fostering a walkable atmosphere that encourages social gatherings and local engagement.

When is The Highline in St. George Expected to Open?

The Highline is moving forward with an aggressive and exciting timeline, largely due to its private funding. While groundbreaking and initial land clearing have already begun, here’s what I’m seeing for the projected opening dates:

Fall 2026: The highly anticipated Louisiana Firearms facility and the St. George Town Square are slated to open their doors.
Winter 2026: Construction on Phase 2 of the development is expected to commence.
Fall 2027: The entire Highline St. George development is projected to be fully opened and operational.

It's important to remember that large-scale projects can sometimes encounter unexpected delays, especially with Louisiana weather patterns. However, the private funding model typically allows for much faster progress compared to government-backed initiatives. To stay current on all the latest updates regarding The Highline or any other developments in the greater Baton Rouge area, I recommend signing up for my weekly newsletter, which you can find linked in the description.

What Types of Businesses Will Be at The Highline St. George?

The Highline is designed to be a diverse ecosystem of businesses, catering to a wide range of needs and preferences. Here’s a breakdown of what you can expect:

Restaurant Quarter

Food is a cornerstone of Louisiana culture, and The Highline will feature a dedicated restaurant quarter housing 6 to 8 unique dining establishments. The vision here is to create a vibrant, walkable atmosphere with ample outdoor seating, perfect for community gatherings and food events like festivals and tasting experiences. It’s all about creating a dynamic social hub where people can connect over great food.

Boutique Shopping & Office Spaces

For retail, the plan includes anywhere from 45 to 65 retail spaces, aiming for a distinctive boutique shopping feel. A significant goal is to fill 60% to 70% of these spaces with local businesses, ensuring a unique shopping experience that goes beyond typical national chains. Complementing the retail, there will be approximately 100 office spaces available for various professional services, from CPAs and insurance agents to law offices, dental clinics, and medical practices. This centralization of services will add immense convenience for residents.

Louisiana Firearms Flagship Store

Leading the charge for the initial opening is the massive Louisiana Firearms flagship store, an 180,000-square-foot facility that developer Joshua Davis, who owns Louisiana Firearms, is bringing to life. To put that in perspective, imagine a two-story Lowe's building dedicated to outdoor sports. This isn't your typical gun store; it's designed to be a major regional attraction.

Key features include:

Retail Space: 50,000 square feet dedicated to hunting, fishing, and archery departments.
Indoor Shooting Ranges: 40 lanes, including pistol, archery, and South Louisiana's only 100-yard rifle ranges.
Services: Firearm rentals (to test before you buy), full gunsmithing, and on-site storage lockers for members.
Member Amenities: A luxurious lounge, cigar room, cafe and bar, a balcony overlooking the St. George Town Square, and a 10,000-square-foot member gym with lockers, showers, saunas, and laundry service.
Training & Events: Classrooms, simulation training facilities for various programs, and a 500-person auditorium for corporate events and seminars within the firearms industry.

St. George Town Square & Event Center

At the heart of The Highline will be the 2-acre St. George Town Square, envisioned as the central gathering spot for the community. Picture farmers markets, craft fairs, outdoor concerts, and food festivals bringing the area to life. Adjacent to it will be an open-air event center, a state-of-the-art facility complete with sound and lighting equipment, designed to host larger community functions, corporate events, and even weddings.

Dedicated Government District

A truly innovative aspect of The Highline is its dedicated government district. This area is planned to house all of the city offices and departments for St. George. The goal is to centralize city services, making it incredibly convenient for residents to attend a city meeting, then walk over for dinner or an event at the town square, all without moving their car. This thoughtful integration of civic life into the mixed-use design is a significant differentiator.

How Will The Highline Development Affect Traffic in St. George?

Traffic is always a primary concern with any major development, especially in Louisiana where infrastructure often lags behind growth. However, with The Highline, the developers are proactively addressing this issue. They are privately funding and constructing the privately funded Antioch Road extension, which will run directly through the development.

The aim of this extension is to improve overall traffic flow by providing more entry and exit points, effectively spreading out vehicle volume rather than funneling everyone through existing congested intersections like Highland & Airline. While it might not be a magic bullet for all traffic woes, it is certainly designed to mitigate the impact and, in my opinion, will significantly help. This proactive approach, where infrastructure is built before the problem escalates, is commendable and a refreshing change from typical development patterns.

Is The Highline in St. George Privately Funded?

Yes, absolutely. One of the most remarkable aspects of The Highline St. George project is that it is entirely privately funded. This means there will be no direct cost to the taxpayer for its construction. This private funding model is a huge advantage, enabling the project to move forward at a much faster pace than if it were reliant on public funding and bureaucratic processes. As I often see, government involvement can turn a two-year project into a 10-to-15-year saga, so this private backing is a key factor in its aggressive timeline and expected success. The public will benefit immensely from the new amenities and the significant sales tax revenue it will generate for the City of St. George.

Impact on St. George & Greater Baton Rouge

If you're considering a move to the Baton Rouge area, or already live in St. George, understanding the broader implications of The Highline is crucial. Shaun Ramos, a realtor specializing in the Greater Baton Rouge area, often advises clients on how new developments like this shape community life. For a deeper dive into relocating, you might find valuable insights in The Ultimate Baton Rouge Louisiana Relocation Guide: From Anywhere In The US to Living in Louisiana.

Lifestyle & Convenience

From a lifestyle standpoint, The Highline is a massive win for convenience. Having a multitude of restaurants, diverse shopping options, and essential city services all within close proximity means fewer long drives into Baton Rouge and less time fighting interstate traffic. Imagine enjoying a nice dinner out, running errands, or attending a community event without ever having to leave your immediate area. This level of accessibility will undoubtedly enhance the day-to-day lives of St. George residents, offering a vibrant, walkable community hub that fosters a stronger local identity. For those considering a move, it's vital to weigh these conveniences against potential changes. To avoid common pitfalls when settling into a new area, I always recommend checking out resources like Avoid These Baton Rouge Relocation Mistakes.

Real Estate & Home Values

For homeowners and prospective buyers, the presence of such a robust mixed-use development will significantly increase the desirability of the surrounding areas. While I can't provide a specific percentage increase in home values, the added amenities, improved infrastructure (thanks to the Antioch Road extension), and the creation of hundreds of permanent jobs will make St. George a more attractive location for buyers. This heightened demand should, over time, lead to an appreciation in home values. It's a classic case of supply and demand: more desirable features lead to more interested buyers, which in turn supports a stronger real estate market. The Highline is poised to strengthen St. George's sales tax base, providing revenue to fund city services and infrastructure, which further enhances the area's appeal.

Who is The Highline For?

The Highline St. George offers a compelling proposition, but like any major development, it comes with trade-offs. The increased convenience and vibrant atmosphere will undoubtedly attract more activity and, yes, more traffic. To me, the pros far outweigh the cons for most people.

You’ll love living near The Highline if: You value convenience, enjoy a lively atmosphere with diverse dining and shopping options, appreciate community events, and want easy access to professional services and unique recreational facilities like the Louisiana Firearms flagship. This development is perfect for those who want a dynamic, walkable lifestyle right in their backyard.
You might prefer a little more distance if: You prioritize absolute tranquility, are highly sensitive to increased traffic or activity, or prefer a more rural or secluded living environment. Even with the traffic mitigation efforts, a major hub will naturally draw more people and cars.

Ultimately, whether St. George with The Highline is the right fit for you depends on your personal preferences and lifestyle priorities. I'm here to help you explore the area and figure out what truly works best.

Key Takeaways

Comprehensive Mixed-Use Development: The Highline St. George is a 33-acre, 500,000+ sq ft project featuring restaurants, boutique retail, offices, a town square, and a unique Louisiana Firearms flagship, centralizing amenities for St. George residents.
Aggressive Timeline & Private Funding: Expected to open in phases from Fall 2026 to Fall 2027, the project is entirely privately funded, allowing for rapid development without direct taxpayer cost and generating significant sales tax revenue for St. George.
Traffic Mitigation Efforts: Developers are proactively building a privately funded Antioch Road extension through the site, aiming to significantly improve traffic flow and reduce congestion at the Highland & Airline intersection.
Lifestyle & Economic Boost: The Highline will offer unparalleled convenience, reducing commute times to Baton Rouge for shopping and dining, creating hundreds of jobs, and strengthening the local economy and sales tax base for the new City of St. George.
Enhanced Real Estate Desirability: The addition of these high-quality amenities and infrastructure is projected to make St. George more attractive to potential buyers, thereby positively influencing local home values and desirability.

Frequently Asked Questions (FAQ)

Q: What is The Highline development in St. George, Louisiana?

**The Highline St. George** is a 33-acre, 500,000+ square foot mixed-use development at Highland Road and Airline Highway. It will feature a restaurant quarter, boutique shopping, professional office spaces, a dedicated government district, the St. George Town Square with an event center, and a massive Louisiana Firearms flagship store with indoor ranges and member amenities.

Q: What is The Highline development in St. George, Louisiana?

A: The Highline St. George is a 33-acre, 500,000+ square foot mixed-use development at Highland Road and Airline Highway. It will feature a restaurant quarter, boutique shopping, professional office spaces, a dedicated government district, the St. George Town Square with an event center, and a massive Louisiana Firearms flagship store with indoor ranges and member amenities.

Q: When is The Highline in St. George expected to open?

A: The Highline is slated for a phased opening, with the Louisiana Firearms facility and St. George Town Square projected to open by Fall 2026. Phase 2 construction begins Winter 2026, and the entire development is expected to be fully open by Fall 2027.

Q: What types of businesses will be at The Highline St. George?

A: You can expect a diverse range of businesses, including 6-8 restaurants, 45-65 boutique retail shops (with a goal of 60-70% local businesses), 100 professional office spaces, and the anchor Louisiana Firearms flagship store. It will also house St. George's city offices.

Q: How will The Highline development affect traffic in St. George?

A: The developers are addressing potential traffic concerns by privately funding and building the Antioch Road extension directly through the development. This is designed to improve traffic flow by providing additional access points, thereby spreading out congestion and helping to alleviate pressure on existing intersections like Highland & Airline.

Q: Is The Highline in St. George privately funded?

A: Yes, The Highline St. George project is entirely privately funded. This means there is no direct cost to taxpayers, and the private investment allows for a much faster construction timeline compared to publicly funded projects. The community benefits from the new amenities and increased sales tax revenue.

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Watch the Full Video

For more insights, watch the complete video: Perkins Rowe 2.0? Inside The Highline in St. George, Louisiana

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Making Your Move Easier

Moving forward does not have to be overwhelming. With the right guidance and support, you can navigate this journey smoothly. Highland Rd and Airline Hwy are ready to help you every step of the way.

Here's how to get in touch:

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Discover The Reserve at Sullivan, a new 84-unit residential project by Southern Ventures Development

The Reserve at Sullivan: Central's Newest Community Begins To Take Shape

By Shaun Ramos • April 8, 2026

TL;DR A Lafayette-based developer, Southern Ventures Development, has acquired 33 acres in Central, Louisiana, for a new residential project called The Reserve at Sullivan. This significant development will introduce 84 residential units, extensive green space, and new infrastructure, with construction set to begin this fall. --- Central, Louisiana, is on the cusp of a significant transformation with the announcement of a major new residential development. A Lafayette-based developer has made a substantial investment, setting the stage for a community that promises modern living blended with natural beauty. This project, known as The Reserve at Sullivan, is poised to reshape a key area of Central, bringing new homes and amenities to a growing region. Are you curious about what this new development means for the local community and future residents? Let's dive into the details of this exciting project and explore its potential impact. A New Vision for Central: The Reserve at Sullivan Southern Ventures Development is bringing a significant residential project, The Reserve at Sullivan, to Central, Louisiana, featuring 84 units and ample green space. This past week, Southern Ventures Development finalized the acquisition of approximately 33 acres near the bustling Walmart on Sullivan Road in Central. The land deal involved two separate transactions, totaling a substantial $1.3 million , sourced from the estates of John and David Androwski. The intricate deal was expertly brokered by Benjamin Stalter and Andrew Gonzales of Maestri Murrell Commercial Real Estate, representing both the buyer and the sellers. This strategic purchase marks a pivotal moment for development in the Central area, signaling robust growth and investment. What makes this location so appealing? The proximity to established retail, particularly the Walmart on Sullivan Road, offers future residents convenient access to everyday necessities and services. This strategic positioning is often a hallmark of successful residential projects, balancing suburban tranquility with urban accessibility. What to Expect at The Reserve at Sullivan This new development will include 84 residential units, extensive green space, and vital infrastructure improvements like a new road and connectivity to the Biltmore subdivision. Documents submitted to the Central Planning and Zoning Commission paint a clear picture of The Reserve at Sullivan's ambitious plans. The project is designed with a strong emphasis on community and quality of life, incorporating significant natural elements alongside modern housing. Here's a breakdown of the planned features: Residential Units: The development will feature 84 residential units , offering a new range of housing options for individuals and families looking to settle in Central. Green Space: A generous 16.88 acres has been allocated for green space, providing residents with ample room for outdoor activities, relaxation, and a connection to nature. Ponds: Complementing the green areas, approximately 2.44 acres of ponds are included in the plans, enhancing the aesthetic appeal and potentially offering recreational opportunities. But the vision extends beyond just homes and nature. Crucial infrastructure improvements are also on the agenda: New Road Connection: A proposal includes the construction of a new road connecting directly to Sullivan Road , aiming to improve traffic flow and accessibility for residents. Biltmore Subdivision Access: The plans also detail providing access through the adjacent Biltmore subdivision , fostering connectivity within the broader Central community. When can we expect to see shovels in the ground? Construction is slated to commence this fall , with the entire project anticipated to reach completion by summer 2027 . This timeline suggests a carefully planned and executed development process, ensuring a high-quality outcome. The Driving Force: Southern Ventures Development & Bailey Shivers Southern Ventures Development, with key figures like Rae Harmon, Bailey Shivers, and Thomas Foshee, is behind this project, bringing a wealth of experience from successful Acadiana developments. Understanding the team behind a project often provides insight into its potential success and quality. Business filings with the Louisiana Secretary of State’s office shed light on the leadership of Southern Ventures Development. Key individuals involved include: Rae Harmon: Listed as the registered agent for the entity. Bailey Shivers: Serving as a manager. Thomas Foshee: Also serving as a manager. The entity shares an address with custom builder Bailey Home Builders , where Bailey Shivers is the founder and CEO. This connection suggests a strong foundation in residential construction and a commitment to quality craftsmanship. Shivers' involvement brings a significant track record of successful developments across the Acadiana region, instilling confidence in the project's execution. Bailey Shivers has been a prominent figure in several notable Acadiana developments, showcasing a diverse portfolio and a keen eye for community building. His past projects include: West Village: A traditional neighborhood development located in Scott, known for its thoughtful planning and community-centric design. Sugar Mill Pond: A sprawling 509-acre development in Youngsville, recognized for its mixed-use design, integrating residential, commercial, and recreational spaces. The Woodlands of Acadiana: Another significant development in Lafayette, contributing to the region's diverse housing landscape. These previous endeavors highlight a consistent ability to deliver projects that enhance their respective communities. The experience gained from these large-scale and meticulously planned developments will undoubtedly be a valuable asset for The Reserve at Sullivan. Impact on Central's Growth and Community The Reserve at Sullivan is poised to significantly contribute to Central's ongoing growth by expanding housing options, enhancing local infrastructure, and potentially attracting new residents and businesses. The introduction of 84 new residential units represents a substantial addition to Central's housing market. As communities grow, the demand for quality housing often outpaces supply. Projects like The Reserve at Sullivan help to address this need, providing modern, well-planned living spaces. Beyond just homes, the development's commitment to extensive green space and ponds underscores a focus on environmental integration and quality of life. Such amenities are increasingly important to homebuyers, who seek not just a house, but a community that offers opportunities for recreation and connection with nature. Consider the potential benefits for existing residents and the broader Central community: Increased Property Values: New, high-quality developments can often lead to a general uplift in property values in surrounding areas. Enhanced Infrastructure: The planned new road connecting to Sullivan Road and access through Biltmore subdivision will improve connectivity and ease traffic, benefiting a wider segment of the population. Economic Stimulus: The construction phase will create jobs, and the influx of new residents will support local businesses and contribute to the tax base, fostering economic vitality. This project reflects a forward-thinking approach to urban planning, aiming to create a vibrant, sustainable community that meets the evolving needs of Central's residents. It's an investment not just in housing, but in the future of the city itself. Key Takeaways for Central Residents and Future Homeowners New Housing Options: The Reserve at Sullivan will add 84 new residential units to Central, addressing growing demand. Green Living: Over 16 acres of green space and 2.44 acres of ponds highlight a focus on natural amenities and quality of life. Strategic Location: Positioned near Sullivan Road and local amenities, offering convenience and accessibility. Experienced Developers: Southern Ventures Development, led by Bailey Shivers, brings a strong track record of successful Acadiana projects. Infrastructure Improvements: Plans include a new road connecting to Sullivan Road and access to the Biltmore subdivision, enhancing local infrastructure. Future Growth: Construction begins this fall, with completion projected by summer 2027, signaling ongoing development in Central. Frequently Asked Questions (FAQ) Q: Where exactly is The Reserve at Sullivan located? A: The development is situated on roughly 33 acres near the Walmart on Sullivan Road in Central, Louisiana. This strategic location offers convenient access to local amenities and major thoroughfares. Q: Who is the developer behind The Reserve at Sullivan? A: The project is being developed by Southern Ventures Development, a Lafayette-based firm. Key figures involved include Rae Harmon, Bailey Shivers, and Thomas Foshee, with Bailey Shivers also being the founder and CEO of Bailey Home Builders. Q: What types of residential units will be available in this new development? A: The plans for The Reserve at Sullivan call for a total of 84 residential units. While specific unit types (e.g., single-family homes, townhouses) were not detailed in the initial notes, the focus is on creating a new residential community. Q: What is the estimated timeline for construction and completion? A: Construction for The Reserve at Sullivan is expected to begin in the fall of this year. The entire project is anticipated to be completed by the summer of 2027. Q: Will there be any new infrastructure or amenities included in the project? A: Yes, the plans include significant amenities and infrastructure improvements. This encompasses approximately 16.88 acres of green space, 2.44 acres of ponds, a proposal for a new road connecting to Sullivan Road, and providing access through the adjacent Biltmore subdivision. A Promising Future for Central The Reserve at Sullivan represents more than just a new housing development; it's a testament to Central's continued growth and appeal. With an experienced developer at the helm and a thoughtful design incorporating green spaces and improved infrastructure, this project is set to become a vibrant addition to the community. As construction begins this fall and progresses towards its 2027 completion, residents and prospective homeowners alike will watch with anticipation. The Reserve at Sullivan is poised to offer a compelling blend of modern living, natural beauty, and strategic convenience, truly shaping the future landscape of Central, Louisiana. Keep an eye on this space for updates as this exciting vision unfolds. Here's how to get in touch: 📧 Email: info@louisianahomeliving.com 📞 Phone: (225) 347-0789 💻 YouTube: Living in Baton Rouge with Shaun Ramos

Watson LA Living: Highlandia New Homes & Prices Near Baton Rouge

By Shaun Ramos • April 8, 2026

Explore Highlandia in Watson, LA! Get a look at new construction homes by Level Homes & AP Dodson, pricing, and what to expect when buying in this growing Baton Rouge area.

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225-397-5098

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The Highline St. George Louisiana: Massive New Development, Timeline, Traffic Impact, and Home Values